What is eCommerce?
E-commerce means electronic commerce and It involves the buying and selling of a physical product online. There is a transaction between online vendors and customers through debit card or credit card.
Ecommerce has different platforms some of them are Shopify,woo-commerce, Squarespace, Wix, Bigcarlel, Bigcommerce, volusion, Magento, ecwid, Zencart, etc. Shopify is one of the most popular eCommerce platforms. It is the number one eCommerce platform in the entire world. Shopify has 22% of the market and has been the fastest-growing eCommerce platform in recent years. In Shopify, you will get 14 days of a free trial after you signup. Shopify has apps, plugins, integrations, and has a dedicated support team. and one con of Shopify is that it is more expensive than other platforms otherwise it is an awesome platform to start your online venture. It is specifically designed for online stores so that it can handles larger sales.
Next is woo-commerce,woo-commerce is free and an alternative to the Shopify platform. They have free sort of things but you still have to pay for hosting and its most cheaper. woo- commerce has also the best community support. Woocommerce is cheaper than other platforms. It is technical so if you are not a technical person, you need to hire some technical person to get work done for you. woo-commerce is tied with WordPress.It has a fully functional eCommerce backend and keeps coming out with new features. woo-commerce is continuing to grow nationally because they are open source and anyone using this platform modifies anything they want. Besides that, if you need specialized shipping somewhere in the world, you can add this kind of shipping method through woo-commerce, which you may not have been able to do through Shopify or Wix.
Now let’s have a look at another platform called Squarespace. Squarespace is a beautiful site but it is not built for eCommerce.It is best if you are building your website or small shops. Squarespace is with 7% of the market which provides general website builders. They have started tying eCommerce functionality on their backend. They have been growing by attracting small e-commerce shops because they are easy to set up and running.
Wix has also 15% of the market. This is surprising for Wix. Wix is more about a general website builder. They have brought some eCommerce functionality. Wix is easier to use and it favors small businesses.
A big cartel is made for artists. It also focuses on one of the eCommerce platforms to build stores. It has features that you can make simply make small stores. Big cartel is free in terms of technology. Big cartel is mainly used to make small vendors. The cons of the big cartel are not having enough features and integrations at all.
Big-commerce is very similar to Shopify and around the same price. They have built-in features.
And on top of that, one of the big negatives with big commerce is their selling limits. If your store is selling over a certain amount, they increase your price where Shopify doesn’t care does how much money you are making.
Opencart is also one of the eCommerce platforms with 5% of the market. They are an open-source platform and continue to compete as a global e-commerce player.
Ecwid occupies 4% of the market. Zencart with 3% and magenta with 9%.Magenta was the number one platform for the longest time. They don’t promote open source solutions as much anymore.so numbers have dropped to a smaller size. The big pros about it are that it is customizable for everything and anything about it. The bad part about it is that you have to technical to use it or you need to hire a designer. Magento does make sense for a large business that wanna have a fully customizable site. But for the average small business owner, Magento doesn’t make any sense.
Volusion is also eCommerce platforms where you can make your online store and start your business. It has also build-in features. They have shady business and selling limits, which is one of the disadvantages of volusion.
The king of eCommerce Jeff Bezos says,” if you do build a great experience, customers tell each other about that .word of mouth is very powerful.”
So where ever you make your online store, it is necessary to give the customer with good experience and it is necessary to better equip yourself to execute on all other aspects so that customers discover your brand and make a better experience with your brand.
In nutshell, Shopify is one of the best eCommerce platforms .you won’t regret it if you choose Shopify. It will provide you the best customer experience and make you satisfied with their services than anything else.