What is Guest Posting ?
Guest posting is content that is a post on another website for getting exposed, brand awareness, and traffic on the site. for an instance, you may hear the name of inc, Forbes, Entrepreneur, The Huffington Post is guest posting.
Why Guest Posting?
As you know, you preferred to read a blog from an authorized and credible website. So, if you want to rank your website and generate more traffic and exposure then your website must be authorized and have credibility. That’s why it is important to do guest blogging. Guest blogging works as an inbound marketing tactic where you can generate more traffic and eventually more revenue.
But Guest posting is not an easy task. you may be thinking guest blogging is a shortcut to growing your blog and website which is actually not. Guest posting is not something like getting a quick to skim. It takes time and energy to move you to the top. The main goal of content production are:
Engaging the audience
Measuring content effectiveness
Consistent production of content
Variety of content
You need to fix your objective behind the guest posting and you should consider above all points to make sure you will go ahead. without the objective and goal, you will not be able to succeed on guest posting.
Guest posting for email marketing
Email marketing has been growing and has more demands. An email list is considered the biggest asset of every marketer. So if you are guest posting and wanna do guest posting, it has been easy for you to do email listing through guest posting. you can do an email listing through guess posting. But you have to make sure that you must make your content so engaging so that readers will not skip your lines.
In the same way, you should not forget,
Call to action
And long-form content
Longform form content is because long-form content details and much more explanation which is more effective and high quality which will make your posting highly valuable and efficient.
What do you need to do before guest posting?
First, you need to find a website to pitch your guest post ideas, then send an email to them mentioning why they should allow you to guest post and topics that you wanna write. After getting a reply, you can start writing a post as per their topic choice.
Then you go to google and type in the title: fitness(your niche)” guest post by” as phrase match.
Next things you should make sure that pitching the site will be worth your time. This is super important because you don’t wanna spend your time writing for a website that gets no traffic and probably no links because it probably not going with your brand or your website.
And there are two methods that you can look at to get a broadside view of your website. The first one is domain rating which is an ahref method to get an overall strength of the website backlink profile.
Then the amount of search traffic that you get at the domain level and you can find this matches with the Ahref SEO toolbar. After you install it, just click on the icon and you can see that there is an inline view of SEO matches on each page, and domain level matches are on the right side.
Similarly, the content explorer is one tool within the Ahref toolset. Basically, a mini search engine that extremely helpful for SEO and marketer. using content explorer, you can find thousands of guest blogging sites and earning backlinks that have never linked to your website before.
Tips for effective guest posting
Publishing long-form content
Writing on a trending topic
Using long headline
Commenting on related blogs
Repurposing content for different platform
Promoting content using emails
Podcasting what you have written
Using the social media share button on your landing page
Promoting your blog post on Reddit and Quora
Improving design in your guest posting
Building your follower and tribe
Launching youtube channel
Optimizing your blog post for SEO
Guest post on a legit blog post
Guest posting is one of the push factors for traffic generation, visibility, branding. if you are a beginner in blogging then you can go with the medium website so that you will have the experience and know-how to do guest posting and this will be your push factor in the further journey on blogging and digital marketing.
If you are well enough and do great blogging in a niche related to digital marketing, then you are welcome to from our site.
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