Difference between Traditional Marketing VS Digital marketing
Traditional Marketing is a way of promoting business through different mediums like TV, telephone, newspaper, magazine, banner, door to door, sponsorship, hire models, broadcast, etc.
Whereas digital marketing is a way of promoting business and services through different digital devices.
Nowadays, Digital marketing is more popular than traditional marketing. And Digital marketing has occupied more percentage than Traditional marketing in developed countries. And people are more comfortable in swiping their cards and putting their credit card or debit card number on websites. Digital marketing has been able to win people’s hearts and able to rule in this world.
Let’s discuss some of the points on both traditional and digital marketing,
The measure of engagement is low in traditional ways of marketing whereas the measure of engagement is easier and higher in digital marketing.
Traditional marketing results in delayed communication, and difficulty to reach out to people. you cannot target a particular audience, that you wanna target.so, you will not be able to generate quality leads for your business. Traditional marketer finds it difficult to meet their profit in their business. There will be poor campaign measurement in the case of traditional marketing which will result in limited reach to the audience. you cannot get return time results that you expect to have. Traditional marketing also needs to bear huge expenses for its marketing on different platforms like television, radio, newspaper, broadcast, sponsorship, etc. There will be a huge investment on their way to build their business in physical presence which is quite time-consuming and a huge risk at the same time. Being non-versatile, traditional marketing finds it difficult to measure data on business, and data will be available for a shorter period of time but disappear over time.
The best-selling author and blogger, Seth Godin has said that” marketing is no longer about the stuff that you make, but about stories, you tell.”No matter what product you are providing, it is necessary to have great content. It is necessary to tell stories through your content so that your audience will start believing in you and your product which is key for conversion in the modern marketing world. And It has been possible to interact with a large number of quality audiences in a different manner through digital marketing.
Digital marketing is way broader than you think. Digital marketing promotes your product and services globally in a limited time span. It is necessary to have a digital marketing skill for every marketer who wanna spread product and business globally. Digital marketing allows you to get reach your target audience avatar which may be a hot, warm, or cold audience. you will get quality leads and more conversion rate in comparison to traditional marketing.
Digital marketing provides you instant real-time results and it is cost-effective as well. you can easily measure and optimize the campaign you are running. you can easily spread your business and product to market through brand awareness if your business is brand new in the market. you can provide value to your audience through your content which helps the potential customer to discover your brand with the help of content marketing, social media marketing, SEO, SEM, SMM.
In digital marketing, small investments can provide a substantial return on investment(ROI).you can target your audience based on your actions and preferences.
The most interesting thing is that your business will be online 24/7 which is awesome. There is a high chance of generating passive income in digital marketing because you can automate anything in this digital world of marketing. Different software has been build to support digital marketing which results in automation and really gives a real-time result in a very limited duration of time.
In between, both digital and traditional marketing, what would you prefer to do, if you are about to do business? obviously, we prefer to do digital marketing. Right?
Advertising brings in the customers, but it is your job to keep them buying from you.-Chet Holmes
That’s how businesses sustain themselves, so it is necessary to generate quality lead through advertising and marketing. And the best way to do it is through digital marketing. Digital marketing makes your business easier by doubling your productivity and getting things done on your way to getting the conversion rate is a much higher rate.
It is not that traditional marketing is downgrading, the fact is that traditional marketing is also good. you can do traditional marketing if you love to do it in a traditional way. But the thing is that we need to consider that great marketing makes the customer feel great and smart. so it is necessary to have great marketing. Nowadays, great marketing can be done digitally. The digital way of doing marketing is considered as best and great. And obviously, you should choose digital marketing.