Content writing is a different approach to present your ideas and information. content writing is a way of expressing your relevant and informative knowledge based on a certain topic.
Content can be in the form of blogs, social media, web content, Ads and sales, journalistic, news, creative writing.
“Why waste a sentence saying nothing?”-Seth Godin
Here is the thing: people are reading the content that makes them excited and makes them curious, they can finish the whole bunch of content in a single read. people could jump from one Para gram to another at a single notice, people can read fast neglecting comprehension.
Well, it is a crucial role of a content writer to write content based on his/her ideal audience avatar. He/she may have a different audience based on what he/she is writing .so it is important to address specific targets on minds such as either to drive traffic, sales, get a subscription, and many more.
you could probably edit words and sentences that are not attracting people’s attention because Content writing is all about planning, researching, writing, thinking, editing, reading, and composing your whole information, knowledge on the topic.
Before writing content, on what things you should focus on?
Content writing needs huge research and depth information based on which topic you are about to write. The main purpose of content writing is to provide quality and sufficient amount of information and tactics to the target audience.
You should be to the point on grammar and keywords. you should be focusing on one keyword at a time on one blog post or article. It is said that the ranking of a website depends on how the content is initially created, and how much the content is powerful to guide the audience.
You know, most of the content writers are freelancers and they work for B2B companies, they work for B2C companies and everybody has their unique style and expression of writing content. Besides that, content writers should be able to write quickly, analyze, and perform under the deadline.
You should write in such a way that even childer could understand the hardcore concept that you wanna tell them. Nathaniel Hawthorne has said that easy reading is damn hard writing.
Before writing content, you need to pay attention to headlines, subheadings, self-description. The more attractive your heading will be, the more you will get an audience. you should be smart enough to hook your target audience through one line of the headline.
The content writer should figure out his/her intent behind writing content /blog. what he/she wants to convince his/her readers. content writing can be educated, inspire, motivate, inform, and persuade.
Should content writing need collecting the information?
Collecting information about the topic, understanding the core value of the topic is one of the most important parts of content writing. Structuring content effectively on the blog, evaluating research also comes under the main operation of content writing.
A content writer can collect information in chrome bookmarks, Evernote, google alerts, and many more. This will make it easier for a content writer in storing valuable points. Similarly, a liner tool is also used to underline the main part of the page that you are reading.
Content is anything that adds value to the audience that may be in the form of a blog, image, ads, video, and any other things. So you should always go through the source and don’t misinterpret information. if you can’t support your point then you should cut that point because it’s all about providing accurate and quality information outsourcing towards the reader. while writing content, you should include a headline, intro, subheading, visual reinforcement, main copy, CTA, etc.
The content writer has the quality to outsource their content inflow. Content should be in order within the section and between sections. The most exciting ones should be put at the beginning and end of the content.
Now let’s talk about writing plain language, plain language means the use of simple, everyday familiar words. some of the tips to have plain language are;
Cutting down on the unnecessary word,
Avoid using jargon and technical words,
You should not change verbs into nouns in any sentence,
Avoid a chain of nouns,
Use acronyms and abbreviations carefully.
Use powerful words
Learn new words everyday
Understand British English
Play scrabble or other word games.
By applying the above-mentioned tricks, you could have plain writing on your content.
Now, you may be thinking about how much content writers earn, right? I can’t say exactly about it because it depends on how much you are taking from your client per word. Cost starts from 0.25 to 5 per word. so it depends on how much you take per word for writing content.
On the other hand, content writing is important to do marketing aka content marketing. Content marketing is done to generate leads, brand awareness, and making sales. Through content marketing, you have command over your brand or company. Content marketing allows you to connect with your target audience and build trust with you. if your target audience trusts you, then they will not hesitate to buy products from you because trust is so powerful things in this marketing world.so Bill gate has also said,” content is king”. And it’s obvious to all of us.
Now, up to now, you may have a broad idea about content writing, Right? Let me know in the comment, how you feel about this content.